Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
GA4 suggested audiences. When you create a property in
Analytics, you specify the industry category for your business. Based on those
specifications, Analytics displays a number of preconfigured suggested audiences
you can use that are based on the recommended events for those categories.
Google
says, “Although you see only the suggestions relevant to your category, you can
create any of these audiences if you find them appropriate to your business.
You need to collect the events and parameters that form the basis of the
audiences you want to use. You can modify these suggested audiences as
necessary.”
Dig deeper. To see the full list of
suggested audiences, you can view the Google Analytics Help Center here.
Why we care. Suggested audiences help
advertisers easily add audience segments for the industry categories you use
the most. Test different segments and most importantly, start setting up GA4
now before it sunsets in July 2023.
Add Search Engine Land to your Google
News feed.
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